Safeguarding your brand: Why you need a brand protection strategy.
Once you’ve built a brand, the next step is protecting it. This article explains what brand protection really means, why it matters for your business, and the legal tools available to safeguard your identity, reputation and assets. From trade marks to copyright, we outline how to build a smart protection strategy.
Why a business name isn’t enough: The difference between a trade mark and a business name.
Confused about the difference between a business name and a trade mark? Learn why registering your business name isn’t enough to protect your brand and how a trade mark adds real legal protection.