What is a brand and what is a “good” brand?
Your brand is more than just a logo—it’s the personality, reputation, and promise behind your business. In this post, we unpack what a brand really is, why it matters for businesses of all sizes, and what makes a brand stand out. If you're building or refining your brand, this is your starting point.
Safeguarding your brand: Why you need a brand protection strategy.
Once you’ve built a brand, the next step is protecting it. This article explains what brand protection really means, why it matters for your business, and the legal tools available to safeguard your identity, reputation and assets. From trade marks to copyright, we outline how to build a smart protection strategy.
Why a business name isn’t enough: The difference between a trade mark and a business name.
Confused about the difference between a business name and a trade mark? Learn why registering your business name isn’t enough to protect your brand and how a trade mark adds real legal protection.
Protecting your brand overseas.
Planning to go global? This post covers what you need to know about protecting your brand in overseas markets, from Madrid Protocol to country-by-country registration and the risks of not acting early.