What is a brand and what is a “good” brand?
Your brand is more than just a logo—it’s the personality, reputation, and promise behind your business. In this post, we unpack what a brand really is, why it matters for businesses of all sizes, and what makes a brand stand out. If you're building or refining your brand, this is your starting point.
Safeguarding your brand: Why you need a brand protection strategy.
Once you’ve built a brand, the next step is protecting it. This article explains what brand protection really means, why it matters for your business, and the legal tools available to safeguard your identity, reputation and assets. From trade marks to copyright, we outline how to build a smart protection strategy.