We guard creativity, innovation and bold ideas. 

Intellectual Property Advice, Trade Marks Registration, Copyright, Contracts and Protection of Proprietary Knowledge for Service Brands.

Service Brands.

It’s the innovators, the entrepreneurs, and their bold ideas that change the world we live in. It takes courage to bring new ideas to market. And we’re here to protect those brave enough to do it.

We approach service brands differently. Diving into your business, ideas and goals enables us to identify risks, protect you from potential threats and provide the security that you need to commercialise your big ideas. For our clients, there’s always more to defend than just the big idea.

Our approach.

Our approach gives you complete understanding over how to protect your brand identity, proprietary knowledge and intellectual property.

Advisory & Strategy.

To protect a brand, you have to genuinely understand it. Our approach to brand and intellectual property protection strategies involves a detailed, in-depth understanding of your business, your goals and the market you operate in. We provide strategic and insightful advice, offering a fresh perspective on how to manage your brand and intellectual property to give you a strong foundation for growth and long-term success.

  • Take a proactive approach to safeguarding your business and intellectual property. Comprehensive audits and gap analyses are ideal for uncovering potential weaknesses, allowing us to minimise risk and build a more resilient brand. 

  • Ethikate’s commercially-driven brand and intellectual property protection strategies are tailored to your business, securing your brand identity, preventing infringements and strengthening your market positioning. 

  • Resilient, scalable businesses are built on strong foundations. We advise on business structures and models that drive your strategic goals, protect your intellectual property assets, and enhance your operational efficiency. 

Secure & Manage Your IP Assets.

Proactive protection of your intellectual property and brand assets safeguards the success of your business and the value of your brand. We specialise in all aspects of brand and intellectual property protection for service brands including trade marks and copyright, so you can have complete confidence that your brand and internal assets are defended from all angles. 

  • We are passionate about protecting brands – trade marks are our specialty. We handle trade mark applications through to registration, ongoing management and renewals. Our vigilance and experience means you can be confident your brand identity is maintained and your intellectual property rights are protected and enforceable. 

  • Proactive protection of your intellectual property, confidential information and proprietary knowledge is vital to secure your edge in a competitive market. Our structured approach safeguards your critical business information, trade secrets and know-how, prevents unauthorised disclosure and use, and readies your business for growth. Protection strategies include contracts to secure and safeguard your intellectual property, confidential information and proprietary knowledge, intellectual property portfolio management, maintenance, global trade mark registration, and securing and protecting your copyright. 

  • When the time comes to restructure or move onto new things, we can handle the seamless transfer of intellectual property rights and ownership, ensuring your assets are compliant and you’re legally protected. 

  • Copyright advice to give you clarity and confidence in your rights, and ensure your work is legally protected and commercially exploited. 

Manage Your Relationships & Reputation.

Relationships and reputation can be the maker or breaker of your brand. Our approach to contract management and the rigorous enforcement and defence of your intellectual property assets gives you confidence to engage with stakeholders to enhance your service delivery and expand opportunities for your brand. 

For clients, our work is centred on creating clear expectations, establishing trust and minimising the risk of unnecessary disputes and liability with commercially sound and legally compliant terms.

  • Tailored and plain English terms and agreements are integral in giving you security and confidence in your commercial dealings. We prepare and negotiate contracts, ensuring they’re legally sound and aligned with your strategic objectives and business model. Our expertise spans all aspects of contract law drafting and negotiation so you can be confident that your business is protected by clear and commercially competitive terms. 

    We support our clients with a broad range of contracts, including customer terms and conditions, client services agreements, supplier terms, consultancy and contractor agreements, media and talent/location releases, agency agreements, advertising and sponsorship agreements, photography agreements, design services agreements, influencer, collaboration and product endorsement agreements, funding and government contracts. 

  • Privacy and data protection is a key factor in building client and stakeholder trust in your brand. We provide guidance to ensure your business is compliant with Australian and overseas privacy and data laws and regulations, ensuring you meet legal standards and allowing you to build - and retain - the trust of your clients and stakeholders. Drafting and reviewing privacy policies is one of our key services. 

  • In any organisation, keeping your confidential business information and proprietary knowledge (commonly referred to as trade secrets or know-how)secure is paramount - but there are occasions during expansion, negotiations and partnership development when information needs to be shared confidentially. Our expertise in confidentiality deeds and non-disclosure agreements (NDA) will protect your confidential business information and proprietary knowledge, preventing unauthorised disclosure and use, giving you the confidence to secure future intellectual property assets, and move towards growth and expansion. 

  • In a world built on digital transactions, strong website terms and conditions are essential. We draft detailed terms and conditions that clearly outline the expectations for users of your website and apps. Our terms cover all legal necessities, ensuring your business is compliant and protected from potential risks.

Enforce & Defend Your Service Brand.

  • Monitoring is essential for effective enforcement of your intellectual property rights. Our global trade mark and design monitoring and watching service ensures you’re alert to any potential infringements, including the filing of similar trade mark or design applications, allowing for a proactive response

  • We’re fierce defenders of your brand and intellectual property. We provide expert legal advice for intellectual property disputes, including trade mark, copyright and design infringements. Our work covers review of your legal position, development of appropriate enforcement or defence strategies, drafting and issuing of cease and desist letters and negotiating settlement terms on your behalf. Our services protect your brand and intellectual property, enforcing your rights clearly and effectively. 

  • Our effective management of oppositions and non-use proceedings protect your trade marks from unauthorised third party use and registration, ensuring their continued registration and protection. Our expertise and attentiveness helps to maintain the integrity and exclusivity of your brand and intellectual property. We manage the proceedings and dealings for you to give you peace of mind and so you can focus on what you do best. 

  • Business and domain names are irreplaceable tools in business. We provide advice and assistance in managing your brand and intellectual property in relation to your domain names and social media accounts, ensuring your online presence is secure and protected from risk. We support you to navigate the complexities of business, intellectual property and domain name law, including social media accounts. Registration, management and dispute resolution are all part of our service. 

Commercialise & Grow Your Empire.

Be ready when growth opportunities arise.

We advise on scalable business structures and provide intellectual property advice that set the foundation for sustainable growth and development.

International expansion, licensing and strategic partnerships, joint ventures, and mergers and acquisitions are all on the table. Our expertise advising on in intellectual property audits and due diligence contributes a wealth of insight and information for negotiations and planning, providing a clear commercial value for your intellectual property assets.

  • Strategic partnerships and collaborations present significant opportunities for growth and expansion. Our IP-focused agreements help you leverage these commercial collaborations, with clear terms that ensure mutual benefit for all parties while also protecting your brand.

  • Initial and ongoing intellectual property reviews are essential in identifying, securing and maintaining your intellectual property portfolio. We conduct both on and off-site intellectual property audits to identify, assess, secure and maintain intellectual property assets within your business, providing businesses with critical insights and data to support strategic decision-making and growth planning in addition to peace of mind and enhancing the value of the business. 

  • An essential component of commercialising your intellectual property is licensing. We structure and negotiate fair and clear licensing agreements that allow you to monetise and exploit your intellectual property, while still retaining full control over its use. We will also review and advise on licensing third party intellectual property.

  • With extensive experience internationally, we provide strategic advice and legal support to help you navigate your IP in foreign markets and regulatory environments. Our comprehensive approach ensures your launch is seamless and compliant with local laws and regulations that impact your brand and business model. 

  • Intellectual property, trade marks, patents and design registrations hold significant value during mergers and acquisitions. Our expertise in developing merger and acquisitions strategies ensures that the value of your intellectual property is maximised and leveraged. We also provide intellectual property due diligence support during the investigation stages of the transaction and can successfully manage transfer of intellectual property ownership upon completion. 

  • Succession planning is integral for both the long-term stability and asset value of your business. We assist in the development and implementation of detailed brand and intellectual property succession plans that help to ensure a smooth transition, maximise value and structure your business for a successful sale and exit.

Packaged services & transparent pricing.

 

We value transparency. Especially for our pricing.

Protecting your brand is a long-term investment. We don’t want to leave you guessing about costs, so we’re upfront and honest, with nothing to hide. Fixed fees, regular updates and open communication keep you fully informed - because we don’t like surprise bills, either. 

Here’s just a few of the types of packaged services we can offer you. Get in touch and we can tailor a package to suit your needs.

 
 

Secure your House Brand 

Trade Mark Application Strategies, Registrations, Maintenance and Monitoring.

Protect your brand completely. We’ll secure and manage your trade marks, protecting your brand identity and intellectual property. 

  • and implement tailored trademark filing strategies that align with your business objectives in your key markets.

    As the market and competitors change constantly, we’ll proactively monitor new trade mark filings to guard against potential infringements and ensure you’re protected. 

    Our big-picture approach means nothing gets overlooked in preventing competitors from capitalising on your brand equity and marketing efforts. 

    Following a 1:1 consultation, we’ll provide a tailored strategy and advice, as well as trade mark search and registrations, ongoing management and renewal services (monitoring), as needed by your brand.

    From $2,500 + GST and application fees/disbursements

    Payment plans available starting at $500 per month plus GST and application fees.

Get Online – Website Kit for Service Brands

Website T&Cs, Privacy and Data Policies, Protecting Website Content, Legal Compliance. 

For service brands, your website is integral to your brand and a key element in building trust with customers and clients. This isn’t about templates – we take a comprehensive approach to brand protection and online compliance.

  • protected and compliant in all markets. We review privacy and data policies, and develop strategies to protect your brand. We’ll work with you to protect your brand, content and service offerings online, preventing misuse or intellectual property theft. 

    Every client and project starts the same - consultation, strategy and advice – but every brand is different, so we tailor your needs. We’re about bespoke strategy, not templates or box-ticking exercises, so depending on your brand the package might include: 

    Website compliance audit, tailored website terms of use, client terms of service that are compliant with applicable laws and regulations such as Australian Consumer Laws, privacy policy, cookies policy, marketing opt-out notices that are compliant with Australian Privacy, Data and Spam Laws. 

    We work beyond borders with our network of overseas associates,, so you can be confident that you’re compliant with international legislation, like GDPR. 

    From $5,500 + GST and disbursements

    Payment plans available starting from $1,000 per month plus GST and application fees

Four-Pillar Brand Protection for Service Brands

Advisory, Brand & IP Protection, Contract Management, Compliance & Privacy.

For complete peace of mind that your brand is fully protected. 

Taking a big-picture perspective, we’ll protect your brand through our four-pillar approach, providing strategic advice, intellectual property protection strategies, contracts and agreements, and reviewing compliance. 

  • protect your intellectual property rights and manage your relationships. Strong agreements help to mitigate the risks of intellectual property infringement by competitors or collaborators, like partners, contractors and employees.

    Of course, every brand is different, so our approach is tailored to your needs. We’re here to work as your partner and advisor – for us, it’s not about ticking boxes or delivering templates. 

    Every client and project starts with a 1:1 consultation, followed by a tailored strategy and bespoke advice. 

    Depending on your brand, the Four-Pillar Brand Protection might include: 

    Brand & IP audits and asset protection strategies, trade mark registration, copyright advice, confidentiality & non-disclosure agreements (NDAs), consultancy and contractor agreements, tailored agreements for collaborators and referral partners, privacy & data protection compliance, development or review of brand use guidelines, IP protection and enforcement manuals or other in house documentation, policies and procedures 

    From $7,500 + GST and disbursements

    Payment plans available starting from $1,000 per month plus GST and expenses.

We’re brand defenders.

It’s our aim to make intellectual property law less daunting - we provide clear legal advice and guidance to start-ups and SMEs, protecting their intellectual property, managing trade marks, and enabling them to build their brand and grow their business.

What People Are Saying.

"Working with Kate and the team was a dream. Transparent, honest communication and streamlined processes meant that our case was handled quickly and professionally at a very reasonable rate. We are so grateful for the support Ethikate has given to our business."

— Dr Channy McGowan, The Calm Pet Vet

"I have no hesitation in recommending Kate to those in small business like me. Kate's ongoing research keeps her ahead of the field, but her passion for the work she does for her clients is what makes her successful and an adoring person to work and be connected with."

— Ebony Hamilton, Untangled Living

"Having Kate help me out has been a huge asset to my business. Her professional yet understanding and down-to-earth approach has ensured she has an in-depth knowledge of how my business operates and what it needs from a legal perspective. She is unlike any lawyer I’ve met before.”

— Danielle Price, She Will Shine

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